When HR Hawaii transitioned from its former name, Human Resources Administration Hawaii (HRAH), in 2019, they needed a complete rebrand to reflect their modernized approach to payroll and HR services. This project included designing a fresh, professional logo that maintained their local identity while aligning with their reputation for expertise and reliability. A new website was developed to enhance user experience, making it easier for businesses to access HR solutions and payroll services. The design prioritized clean navigation, mobile responsiveness, and SEO optimization to improve online visibility.

Beyond digital branding, HR Hawaii’s new identity extended into print materials, ensuring consistency across all client touchpoints. Business cards, company stationery, and email signatures were carefully designed to create a cohesive and professional brand presence. This comprehensive rebrand helped HR Hawaii reinforce its standing as a trusted HR and payroll partner for businesses across the Hawaiian Islands.